Thursday, October 20, 2011

4.5 Easy Steps to Keeping Your Clients Loyal to You


1) Set a Good First Impression. What it comes down to is even in 2011, first impressions matter. The way that you present your company to a prospect is the way that he or she will forever view your companies capabilities.  This means, show up on time, dressed appropriately, be respectful and provide the service that you agreed to provide, and FOLLOW UP.  Leaving the client satisfied is the best way to ensure future business.

2) Follow-Up.  After you have provided your product or service, remember to follow-up with the client to make sure that you have delivered what your promised.  Whether it be an email or phone call, make sure that the client is satisfied. 

3) Keep In Contact.  It can't hurt your company if you continue to be in the face of your client.  This doesn't mean to call your client every day, but this does mean sending promotional emails, Holiday emails, etc.  The more often your name is in front of your client the more likely he or she is going to call you again.

4) KEEP YOUR TRUST. By following the first three steps, you are likely to have developed a strong trust between you and your client.  In addition, helping to REFER other business to your client, you can expect to have the favor returned.  Once your client knows that you are there to help him, he will also do his best to help you...in most cases.

4.5) Naturally, with new clients you would continue these steps. However, it is important not only to gain new clientele, but to make a good impression on the person who referred you, therefore keeping his or her business.

Today, it is easy to fumble the football and have a competitor recover it and run for a touchdown.  You can never GUARANTEE clientele retention, but you can put forth 100% effort to keep them.  In this world, it isn't "What can you do for me?"...it is "What can I do for you?"  Above everything, providing a service better than what you said you'd provide, will ensure happiness in all of your clients. Some business owners don't understand this concept, but, doing what you said you were going to do, when you said you were going to do it and EXACTLY how you said you were going to, is a sure bet to gaining and retaining clients.  Just ask Bristol Restoration. (661) 294.1812

 
(661) 294-1812 CALL NOW!!
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